Grand Opening of Longines Flagship Boutique

Swiss watch brand Longines celebrated the opening of its Flagship Boutique and Super Heritage Corner in Macau S.A.R., China in presence of its Ambassador of Elegance, the actor Eddie Peng and its Vice President of Global Sales, Charles Villoz.

Longines officially inaugurated its Flagship Boutique and exclusive Super Heritage corner in Macau SAR, China in presence of its Ambassador of Elegance, well-known actor Eddie Peng and the brand’s Vice President of Global Sales, Charles Villoz. Located at St. Dominic Square in the historic centre of the city, the Boutique’s location echoes the brand’s value of Tradition, and the importance it attaches to its Heritage.

Besides, Longines offers unique customer experience as this is the first-ever boutique in the world to house a Super Heritage Corner, a large exhibition of valuable timepieces from the Longines Museum in Switzerland. The brand’s clientele can visit this exclusive area by appointment only.

On this occasion, Longines Vice President of Global Sales Charles Villoz said “I am delighted to be here today for the inauguration of the Longines’ Flagship store in Macau SAR, China. Together with Eddie Peng, we unveiled a unique Super Heritage Corner that allows customers to discover the brand’s history through a selection of historical timepieces. Macau SAR, China is an important market for Longines and we are proud to strengthen our presence by opening here our eighth corporate boutique.”

Longines Ambassador of Elegance Eddie Peng added: “I am honored to join Mr. Villoz for the opening of Longines’ new boutique. The location is wonderful and perfectly suits the brand’s values.” He also shared some tips on how he chooses his watch and said: “I like to wear watches that match my personality. An elegant wristwatch with a timeless design as the one I am wearing from The Longines Master Collection”.